GOLDEN WEEK IS MORE THAN A CLOTHING LINE - IT’S A STATEMENT
Alicia, the founder of Golden Week, sought to launch her first clothing collection with a striking online presence. She needed a cohesive strategy to define her brand, align her visuals, and establish a strong foundation for her Instagram debut.
OUR APPROACH
Brand Presentation: We crafted a comprehensive document detailing the brand’s identity, values, target audience, and creative direction.
Marketing & Content Strategy: Delivered a complete strategy, covering the brand’s positioning, content pillars, audience insights, and execution plan.
Pre-Production & Art Direction: Designed the creative concept, scheduled and planned the photoshoot, and directed the visual execution to capture the brand’s essence.
To Come:
Instagram Launch: Setting the stage for the brand’s online presence.
Collaboration Document: Preparing materials for partnerships with content creators and influencers.